People gathered around a table on laptops and mobile phones generating lots of data, creating their own data stories

Storytelling with data

Stories are hidden in the data until they are discovered and crafted.

Interested in a Workshop?

Storytelling with data has become an essential skill

These days, businesses have more data and information than ever before.  

Yet, people can be overwhelmed and struggle to find insights and tell a compelling story that engages people and makes sense to them.

Presentations that are full of graphs or tables of traffic-lighted key performance indicators are often not compelling enough to move an audience to make a decision or take an action.

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Man looking at a laptop with graphs and various graphs of data on the wall.

Stories bring data to  life

Discovering insights and crafting a powerful story can move your audience.

With so much data, it is easy to become orientated around data and forget that often the data is driven by human experiences. Data shows that symptoms of what is happening in the real world.

Storytelling with Data enables you to delve deeper and craft a meaningful story that shines light on what is really going on. Stories enable you to bring clarity and confidence to your audience. 

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Understand the story and create the future

Stories tell us about people’s attitudes and actions in the real world.

Stories with Data allow us to shine light on a topic for your audience, to make predictions about what might happen next and to illuminate options to change the trajectory of the story.  

Understanding the story enables your audience to make decisions and take actions to create a more desirable future.

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HOW STORYTELLING WITH DATA WORKS

customised for your business

Storytelling with Data draws on our storytelling models and methodologies developed over more than a decade. Crucially, our programmes are customised so that participants learn to tell stories with data in the context of their own work.

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What Participants will learn

Participants will learn how to discover, craft and tell stories with data that are relevant and meaningful for their audiences. Storytelling with Data is a customised course in which participants learn to craft stories that draw on data within their own work context.

Flexible Delivery

Storytelling with Data can be delivered virtually or face-to-face. The workshop is suitable for small cohorts who work within similar data contexts.

You MAY ALSO BE INTERESTED IN

Storytelling For Influence

Storytelling

Everyone needs to be able to craft and tell powerful stories that influence others to make decisions or act. If you’d like your team(s) to learn to craft persuasive stories, we’d be delighted to help, so please get in touch.

Foundation Data Visualisation

Visual Communication

Learn the essential skills to take your data visualisations to the next level. This is a foundation workshop that builds from the ground up using tools you use everyday.

You can see our full range of workshops here

A few commonly asked questions about our training

There’s often confusion in business about what exactly storytelling in business is and how it can be effectively taught. It’s worth taking the time to see the answers to these commonly
asked questions before you contact so you know what you may expect from our training and our approach.

Why do you run so many different storytelling workshops?

Storytelling in business is a powerful skill. We have found that people need to learn storytelling skills within the context of their day-to-day work. We offer context relevant courses that enable participants to apply their new-found storytelling skills to their work right away. Please get in touch to discuss your group's learning needs.

Can we have a workshop that includes content from two different workshops?

Yes, we often blend workshop modules so that we address a range of learning needs in a workshop programme. You may need a longer workshop to accommodate all elements. In some cases, two programmes differ so much that they need to be run separately. Please get in touch to discuss your group's learning needs.

How does Storytelling with Data differ from Data Visualisation?

These two programmes are completely different, yet highly complementary. Storytelling with Data focuses on learning to discover, craft and tell insightful and persuasive stories with data. Data Visualisation focusses on learning to bring data to life visually so that the insights conveyed from graphs, tables, or infographics are clear and easy to grasp. Since these two workshops are highly complementary, many clients book both to support their teams. Please get in touch to discuss your group's learning needs.

Can you provide training for a large group of people?

While most of our workshops are suitable for smaller groups, we can and do run workshops for larger groups too, depending on the context. Please get in touch to discuss your group's learning needs.

We have a limited time for training, do you run shorter workshops?

The more time you allocate to training, the deeper the learning will be. While we recommend a minimum of a day for most of our workshops to support participant learning, we can and do run shorter sessions in certain situations. Please get in touch to discuss your group's learning needs.

Contact us if you have any further questions or would like to book a workshop

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A selection OF our wonderful clients

We have delivered storytelling and/or visualisation training or crafted stories and developed visual presentations for these clients. Some clients have benefitted from both our unique learning and creative services