Storytelling can breathe life into your mission
Storytelling illuminates the path you’re taking as a business so that colleagues can see the way forwards.
Despite months of building strategic plans, as you cascade them throughout the organisation, the carefully woven threads can fray. Messages can be miscommunicated and misunderstood. Colleagues can be baffled about how the mission relates to their work. You need a different approach.
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Connect people with the mission through stories
Strategies are often delivered as pillars or boxes using intellectual language from an academic marketing book.
While these tools are useful for building your strategy, leaders need to tell engaging and relatable stories so that colleagues feel connected with business mission.
Let's TalkStories inspire passion and move people to act
Storytelling is the only way to make your mission real for people, inspire passion, and motivate them to act.
Great strategic stories allow people to feel like they belong, that they are part of a shared purpose and that their work matters.
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HOW STRATEGIC STORYTELLING WORKS
customised for your business
Strategic Storytelling draws on our storytelling models and methodologies developed over more than a decade. Crucially, our programmes are customised so that participants learn to tell strategic stories in the context of their own work.
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What participants will learn
Strategic Storytelling is a customised workshop, so we begin with a conversation to discuss the needs of your learning group(s). During the workshop, drawing on our unique storytelling approaches, participants learn to turn their strategies into powerful stories that clarify their mission and build enthusiasm for action within their audiences. We would be delighted to discuss your Strategic Storytelling needs.
Flexible delivery
Strategic Storytelling is suitable for small groups who work within a similar customer context. Delivery can be face-to-face on either your premises, or at our training facility in Oxfordshire. Alternatively, the workshop can be delivered online via Zoom or Teams. Contact us for more details.
You MAY ALSO BE INTERESTED IN
Storytelling For Leaders
Storytelling
Every leader needs to be able to tell compelling stories in many contexts, to engage, inspire and influence others. If you’d like to learn to tell impactful leadership stories, we’d be delighted to help, so please get in touch.
Storytelling For Influence
Storytelling
Everyone needs to be able to craft and tell powerful stories that influence others to make decisions or act. If you’d like your team(s) to learn to craft persuasive stories, we’d be delighted to help, so please get in touch.
Storytelling With Data
Storytelling
Data becomes more valuable once it has been mined for actionable insights and crafted into illuminating stories. If you’d like your team(s) to learn to craft stories with data, we’d be delighted to help, so please get in touch.
You can see our full range of workshops here
A few commonly asked questions about our training
There’s often confusion in business about what exactly storytelling in business is and how it can be effectively taught. It’s worth taking the time to see the answers to these commonly asked questions before you contact so you know what you may expect from our training and our approach.
Why do you run so many different storytelling workshops?
Storytelling in business is a powerful skill. We have found that people need to learn storytelling skills within the context of their day-to-day work. We offer context relevant courses that enable participants to apply their new-found storytelling skills to their work right away. Please get in touch to discuss your group's learning needs.
Can we have a workshop that includes content from two different workshops?
Yes, we often blend workshop modules so that we address a range of learning needs in a workshop programme. You may need a longer workshop to accommodate all elements. In some cases, two programmes differ so much that they need to be run separately. Please get in touch to discuss your group's learning needs.
How does Storytelling with Data differ from Data Visualisation?
These two programmes are completely different, yet highly complementary. Storytelling with Data focuses on learning to discover, craft and tell insightful and persuasive stories with data. Data Visualisation focusses on learning to bring data to life visually so that the insights conveyed from graphs, tables, or infographics are clear and easy to grasp. Since these two workshops are highly complementary, many clients book both to support their teams. Please get in touch to discuss your group's learning needs.
Can you provide training for a large group of people?
While most of our workshops are suitable for smaller groups, we can and do run workshops for larger groups too, depending on the context. Please get in touch to discuss your group's learning needs.
We have a limited time for training, do you run shorter workshops?
The more time you allocate to training, the deeper the learning will be. While we recommend a minimum of a day for most of our workshops to support participant learning, we can and do run shorter sessions in certain situations. Please get in touch to discuss your group's learning needs.
Contact us if you have any further questions or would like to book a workshop
Let's TalkA selection OF our wonderful clients
We have delivered storytelling and/or visualisation training or crafted stories and developed visual presentations for these clients. Some clients have benefitted from both our unique learning and creative services
