Storytelling For Sales Pitching
Persuade people to buy with a powerful story
Interested in a Workshop?Stories need to engage customers
In pitching your services or products to customers, you’ll need a powerful story.
The mistake people often make is believing that a story means telling the customer all about your company: size, geographic spread, range of products and services. But these are not stories, they are facts and are unlikely to move people to buy.
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Tell stories about how you can solve their problems
Your stories need to show customers how your products or services help them to solve problems they are experiencing.
Crucially, however, there is a huge difference between giving customers factual messages and crafting emotionally engaging stories that move them towards a buying decision.
Let's Talkbuild trust with compelling stories
Showing customers that you understand their world is a powerful way to build trust with them.
Showing customers how you can solve problems that keep them awake at night will move them to buy from you.
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HOW STORYTELLING FOR SALES PITCHING WORKS
customised for your business
Storytelling For Sales Pitching draws on our storytelling models and methodologies developed over more than a decade. Crucially, our programmes are customised so that participants learn to tell sales pitch stories in the context of their own work.
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How the workshop works
Storytelling for Sales Pitching is a customised workshop, so we begin with a conversation to discuss the learning needs of your group(s). During the workshop, drawing on our unique storytelling approaches, participants learn to discover, craft and tell powerful sales pitch stories to engage, inspire and persuade their audiences. We would be delighted to discuss your Storytelling for Sales Pitching needs.
Flexible delivery
Storytelling for Sales Pitching is suitable for small groups who work within a similar sales or pitching context. Delivery can be face-to-face on either your premises, or at our training facility in Oxfordshire. Alternatively, the workshop can be delivered online via Zoom or Teams. Contact us for more details.
You MAY ALSO BE INTERESTED IN
Introduction to Business Storytelling
Storytelling
Storytelling is a core business skill that can enhance everyone's communication skills. If you’d like your team(s) to learn fundamental storytelling skills, we’d be delighted to help, so please get in touch.
You can see our full range of workshops here
A few commonly asked questions about our training
There’s often confusion in business about what exactly storytelling in business is and how it can be effectively taught. It’s worth taking the time to see the answers to these commonly asked questions before you contact so you know what you may expect from our training and our approach.
Why do you run so many different storytelling workshops?
Storytelling in business is a powerful skill. We have found that people need to learn storytelling skills within the context of their day-to-day work. We offer context relevant courses that enable participants to apply their new-found storytelling skills to their work right away. Please get in touch to discuss your group's learning needs.
Can we have a workshop that includes content from two different workshops?
Yes, we often blend workshop modules so that we address a range of learning needs in a workshop programme. You may need a longer workshop to accommodate all elements. In some cases, two programmes differ so much that they need to be run separately. Please get in touch to discuss your group's learning needs.
How does Storytelling with Data differ from Data Visualisation?
These two programmes are completely different, yet highly complementary. Storytelling with Data focuses on learning to discover, craft and tell insightful and persuasive stories with data. Data Visualisation focusses on learning to bring data to life visually so that the insights conveyed from graphs, tables, or infographics are clear and easy to grasp. Since these two workshops are highly complementary, many clients book both to support their teams. Please get in touch to discuss your group's learning needs.
Can you provide training for a large group of people?
While most of our workshops are suitable for smaller groups, we can and do run workshops for larger groups too, depending on the context. Please get in touch to discuss your group's learning needs.
We have a limited time for training, do you run shorter workshops?
The more time you allocate to training, the deeper the learning will be. While we recommend a minimum of a day for most of our workshops to support participant learning, we can and do run shorter sessions in certain situations. Please get in touch to discuss your group's learning needs.
Contact us if you have any further questions or would like to book a workshop
Let's TalkA selection OF our wonderful clients
We have delivered storytelling and/or visualisation training or crafted stories and developed visual presentations for these clients. Some clients have benefitted from both our unique learning and creative services
